Bonus pack · Muse for Real Estate Agents
Open House Marketing Kit
One open house, fully marketed: the flyer copy, three social posts, and the follow-up sequence for everyone who walked through the door — plus the ones who didn't. (Chapter 6 of the book is the full method; the prompt that generates all of this is in the Prompt Pack.)
Flyer copy block
Headline
[Standout feature] in [Neighborhood] — open [Day, Date, Time]
Bullets
• [Bed/bath/sqft, one line]
• [Feature 1 — the thing people photograph]
• [Feature 2 — kitchen, yard, light, layout]
• [Feature 3 — location perk]
Details
[Address] · $[Price] · [Your Name], [Your Phone]
Call to action
Stop by — no appointment needed. Can't make it? Text me for the video walkthrough.
Social posts
3 days out — the announcement
Open house this [Day]! [Address] — [beds]bd/[baths]ba with [one irresistible detail]. [Time]. Come see it in person; photos don't do the [light/yard/kitchen] justice.
Day before — the reminder
Tomorrow, [time] — [Address] is open. [One new detail you haven't mentioned yet]. See you there?
Day of — the nudge
Doors are open until [time] at [Address]. [One-line hook, e.g. "The backyard alone is worth the trip."] Come say hi.
Post-open-house follow-up
Text to attendees (that evening)
Hi [First Name], thanks for stopping by [Address] today! What did you think of [specific feature]? Happy to pull comps or set up a private showing — just say the word. — [Your Name]
Text to RSVP no-shows (next morning)
Hi [First Name], missed you at [Address] yesterday! The [feature] was the crowd favorite. Want the video walkthrough, or should I keep you posted on similar homes?
Email to everyone (2 days later)
Subject: after the open house at [Address]
Quick note: [one honest observation, e.g. "we had great traffic and two serious follow-ups"]. If [Address] wasn't quite it, tell me what would be — I've got [2–3] others worth a look.