Every prompt chain from the book, in one place. Copy a block, fill in the bracketed bits with your details, paste it into Muse, and edit the result like it's a first draft from a sharp assistant — because it is. You always sign off before anything goes out.
Use the moment a new lead lands. Speed matters more than polish.
You are the follow-up assistant for a real estate agent. A new lead just came in: Name: [FILL IN] What they're looking for: [FILL IN] How they found me: [FILL IN] My name: [FILL IN] My phone: [FILL IN] Write: 1. An instant reply text (under 40 words, warm, specific to what they're looking for). 2. A 5-touch follow-up sequence for day 1 (evening), day 3, day 7, day 14, and day 30. Mix texts and one email. Every touch must add something useful — a listing, a tip, a question. Never "just bumping this up." Rules: short messages, plain language, one clear next step per touch. Sign each as [my name].
Run once to build your voice profile, then reuse it for every listing.
I'm going to paste 3–5 of my best listing descriptions below. Study them and build my voice profile: - Tone, in 5 words - Sentence rhythm (short/long mix?) - Details I always lead with - Signature phrases I repeat - Words I would never use Then wait for me to paste the facts of a new listing, and write the description in my voice. My past listings: [PASTE YOURS HERE]
Your 20-minute weekly issue. Numbers in, newsletter out.
Here are this week's numbers for [YOUR AREA]: - Median sale price: [FILL IN] ([FILL IN]% vs last year) - Active listings: [FILL IN] ([FILL IN]% vs last year) - Median days on market: [FILL IN] - One interesting shift: [FILL IN] Draft a 5-minute newsletter issue: 1. Headline (one line, no clickbait) 2. "By the numbers" (4 bullets) 3. "What changed" (3 short paragraphs, plain English) 4. "What it means" (one paragraph for buyers, one for sellers) 5. One listing to watch, and why Tone: neighbor talking to neighbor. Explain any jargon you use.
One prompt, one fully marketed open house.
I'm holding an open house: Address: [FILL IN] Date/time: [FILL IN] Beds/baths/sqft: [FILL IN] Standout features: [FILL IN] Price: [FILL IN] Write: 1. A flyer copy block (headline + 4 bullets + details + call to action) 2. Three social posts: announcement (3 days out), reminder (day before), day-of 3. A thank-you text for attendees, and a separate follow-up for people who RSVP'd but didn't show Warm and specific. No exclamation-point confetti.
Turn "is now a good time?" into a confident, honest answer.
A client asked me: "[FILL IN THEIR QUESTION]" Here are the numbers I'm working with: [FILL IN] Give me a plain-English answer I can send them: 3 short paragraphs, no jargon, honest about what the numbers can't tell us. End with one clear next step for them.
For whatever you're giving away — checklist, guide, market report.
I'm giving away a free [FILL IN: e.g. 7-point listing price checklist] to [FILL IN: e.g. homeowners thinking of selling]. Write landing page copy: 1. Headline (the outcome, not the thing) 2. Subhead (one sentence: who it's for + what they'll get) 3. Three bullets (specific benefits) 4. CTA button text 5. One line of social proof I can swap in later: [YOUR PROOF HERE] Short enough to read in 20 seconds.
From the upcoming book Muse for Real Estate Agents — make life easier first, money is a byproduct.