Free resource · Muse for Real Estate Agents

Newsletter Starter Kit

A weekly market newsletter is the highest-leverage thing most agents aren't doing. This kit gives you the issue template and the 20-minute weekly checklist — numbers in, newsletter out. (Chapter 3 of the book is the full workflow.)

The issue template

[Your area] housing in 5 minutes — [Week of ____]

By the numbers ([Month Year])
Median sale price: $____ (up/down __% vs last year) · Active listings: ____ (__% vs last year) · Median days on market: ____ · One more number worth knowing: ____

What changed
2–3 short paragraphs. What moved this week, in plain English. No jargon without an explanation.

What it means
One paragraph for buyers. One paragraph for sellers. Honest, not hypey.

One listing to watch
Address or link + two sentences on why it's interesting (priced to move, sitting too long, new to market…).

Your move
One clear call to action: reply to this email, book a call, download the checklist…

The 20-minute weekly checklist

  1. 0:00–0:03 Pull the numbers. Same four figures every week: median sale price, active listings, median days on market, and one wild card (price cuts, new listings, pending sales — whatever moved). Your MLS or a site like Zillow's market data pages has all of it.
  2. 0:03–0:08 Draft with Muse. Paste the numbers into the newsletter prompt (Prompt Pack #3) and get a first draft. Don't aim for perfect — aim for done.
  3. 0:08–0:15 One human editing pass. Read it out loud. Fix anything that doesn't sound like you. Add one local detail Muse couldn't know — the new coffee shop, the road construction, the school rezoning rumor. That's the part readers forward to friends.
  4. 0:15–0:20 Publish and file. Send it, then save the numbers somewhere you'll find them next week. Future you says thanks.

Pick a day and never move it. Same day, same time, every week. Readers should feel its absence when it doesn't show up — that's how you know it's working.

From the upcoming book Muse for Real Estate Agents — make life easier first, money is a byproduct.